How to price handmade candles (and still make a profit)
Most candle makers price by looking at what others charge. The problem: you don't know their costs, and many of them are losing money too. Price from your own numbers instead.
Step 1: cost of materials per jar
Write down what you paid and how much each batch uses. Example for a batch of 12 eight-ounce candles:
| Material | Used per batch | Cost |
|---|---|---|
| Soy wax | 2.4 kg | $14.40 |
| Fragrance oil | 150 ml | $15.00 |
| Cotton wicks | 12 | $0.96 |
| Jars with lids | 12 | $16.80 |
Materials for the batch: $47.16.
Step 2: pay yourself
If the batch takes 45 minutes and you value your time at $20 an hour, add $15.00. Skipping this step is the most common reason makers feel busy but broke.
Step 3: add overhead
Overhead covers the costs that aren't in the jar: power, labels, tools, platform fees, packaging. Adding 10% gives $6.22. Total batch cost: $68.38, or $5.70 per candle.
Step 4: choose your margin
With a 60% profit margin, the price is cost ÷ (1 − 0.60) = $14.25. Wholesale to shops is often about half of retail, so check that a wholesale price still covers your cost.
Step 5: check the market
Compare with similar candles in your area. If you are far below, raise your price; if you are far above, show what makes yours different (scent, vessel, story).
Try the numbers yourself with our free handmade pricing calculator. MakerCraft does this for every recipe you make and updates the price when your supply costs change.
This article is general information, not tax or legal advice.